Search Engine Optimization techniques to increase website visibility

You have your new website ready for launch! That’s awesome. But how will your visitors know about you? There are countless SEO guides you can follow to grow your search ranking on Google. Yet, why should you prioritize organic search engine optimization techniques over social media or email marketing? Here’s a quick snack for your SEO appetite.

3 most important Search Engine Optimization techniques to increase website visibility:

1. Knowing the what and why factor: Before delving into the Search optimization, figure out the most common key phrases that people use to perform search. These common keywords are observed to understand the intent of the users. Also known as intent-based search marketing, the process really helps to dig deeper into the existing problems and deliver their needs with your services.

Are they looking for a product or service? If so, why are they searching for that specific thing? What are the barriers? What do they want to fulfil?

2. Diverse keyword research: Google ads helps you narrow down your keyword research for particle niche. Based on the keyword difficulty, monthly searches and competition, you will get the collection of phrases. Fine tune the keywords that make sense to your business and record them on the excel sheet. If the keyword difficulty is higher, it will be difficult for your website to rank. Always prefer those keywords with relatively low difficulty rate and better search volume. Now how to check if this organic search engine optimization technique can help you against your competitors.

3. Keep an eye on your competitors: List down the websites that feature on the first page using your fine-tuned set of keywords. See how many times each of them uses those keywords on their webpages. Doing so will get you to little closer to achieving a competitive boost in your rank.

But the most crucial thing about having a high rank on Google really depends upon the age and trust score of your page. Though if you’ve a brand new site, you can’t do much about improving page authority. But to really earn a good Domain authority score, you must have a good Trust flow on your site. And it depends on the number of backlinks from authoritative sites. So it’s really important to build relationships and deliver value through your website and earn popularity. Only then you can further apply the best search engine optimization techniques to keep your ranking meter on high.

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