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Google ranking factors for SEO 2020



Google ranking factors for seo

Ranking a website is based on over 200 Google ranking factors for seo. The ranking algorithm started in the early days of 1998 and is recognized as PageRank. For example, Forbes website writes an article about your business and now they want to link it to your website. When google looks at the link, it perceives that it is a high authority website which is linking to this other website which it perceives to be valuable.
Google then passes the authority on to that lower authority website. This is one of the top google ranking factors 2020 that helps to rank lower authority sites. Among many other top google ranking factors, here are four key factors for effective search optimization: 
  • Google looks for page loads and they want to know whether your website’s pages are loading hassle-free or without any bugs.
  • They look for images and ensure if they are compressed. SEO for images uses Alt tags which is basically an image tag when the image itself doesn’t show up.
  • By displaying titles and descriptions, Google finds out what’s important on those pages by understanding the hierarchy of titles such as table of contents.
  • Social sharing is one of the vital search engine optimization ranking factors for getting a good rank. Therefore, search engine makes sure people online are engaging with your content and it’s being shared on the social network.

Is paid ads a better choice in terms of google ranking factors for seo ?
Good SEO brings in good traffic on the website which is mostly warm traffic. In contrast, advertising online, say Google ads or Facebook ads, often advertise to the cold audience who have never heard of you. And therefore it would be a lot harder to convert them into a lead. The moment you stop paying for the ads, those leads drastically fall off. But SEO endures and remains for a long term as long as the website delivers user-centric values.  
Ultimately, it’s all about making efforts to deliver the right message to the right person and share the right experience at the right time.
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